Let me set the scene: It’s 4:59PM on a Thursday. You’re closing the laptop and hoping to get out of the office without delay so you can get that hour-long run in and still have time to get ready for a casual date with a few girlfriends. You drive to your favorite park, sip some coconut water, get through the run, and return to your car feeling good about the workout. Aggh, now you need to quickly freshen up for drinks with the girls — but how much freshening up can one do from the trunk of a car?
A surprising amount, actually.
It turns out that coconut water isn’t just a good way to naturally energize your workouts — it’s also a great way to energize your beauty routine. Pacifica’s PURIFY coconut water cleansing wipes remove toxins, oils, pollutants and make-up from your skin without water (and with a slight tingle and fresh island fragrance, they also enhance the post-workout feel-good factor!)
And what to do about make-up? Swap out the arsenal of creams, powders and brushes for a single, effective product: ALIGHT Multi-mineral BB Cream. This bare skin tint acts as a light foundation and illuminator in one. Build coverage as needed through several layers to even out skin tone and diminish the appearance of pores and fine lines. Top it off with your favorite lip gloss and get after those margaritas already!
The best part about these products? They don’t require a lot of real estate. Pack them into your gear bag on a bike, stash them in the glove compartment of your car, or have them handy in the side pocket of your gym bag.
Here’s how Pacifica performs on the T3 criteria:
T3 Brands Must Do Good — Pacifica is 100% vegan and cruelty free.
Products are never tested on animals, and always free of petrochemicals, sulfates, mineral oil, parabens, phthalates, peanut oil and propylene glycol. The brand was born after founder Brook Harvey Taylor returned from a surfing trip and decided to transform her background in aromatherapy and passion for the outdoors into a world of fragrance. Pacifica’s sustainable products stay true to the environment from which they were inspired.
T3 Brands Must Be Innovative — Pacifica is revolutionizing natural skincare.
Rich peptides, concentrated floral stem cells and coconut water combine to create a powerful, natural concoction for healthy, radiant skin. The coconut water infused natural towelettes feature papaya, a natural exfoliant, with aloe vera and calendula to sooth the skin. The wipes are also biodegradable. The multi-mineral BB cream enhances skin tone with specialized illuminating and brightening mineral pigments that adjust to your skin shade.
T3 Brands Must Be Non Multisport — Pacifica roots itself in a simple philosophy: “Romance, travel and adventure are all in a day’s work.”
The brand’s manifesto encourages us to love what we do, and do what we love—to not follow trends, but our hearts. To invent a new world but keep ties to the old one. While these sentiments were not written for triathletes, they certainly resonate with the PR-seeking woman who is comfortable in her wetsuit, her race kit, and most importantly…her own skin.
FROM BEAST TO BABE: You made it to your workout on time. You’re in a great mood after an amazing run. Now play up that natural beauty with a revitalizing coconut towelette and a fresh dewy glow. It’s an easy routine that fits perfectly into the seams between working out and going out.